Kannaattaako Googlen Euroopan pomoa Nikesh Aroraa uskoa, kun hän neuvoo Press Gazetten haastattelussa, että kaikkien journalistien tulee alkaa bloggaajiksi, koska:
- Journalists should become bloggers to maintain their readers’ loyalty online.
- All journalists who are going to be in this business for a while need to become bloggers.
- Established journalists who fail to develop their personal brands through blogging risk leaving the door open to upstart competitors.
