SpokesmanReviw.com on alueellinen sanomalehti, perheyritys (sillä on merkitystä!), joka on pioneeri keskustelevan journalismin edistäjänä, bloggaavana sanomalehtenä ja journalismin uudistajana Yhdysvalloissa. Sen kustantaja Ken Sands osallistui muutama päivä sitten BloggerConiin. Tässä mielenkiintoisia ajatuksia (koko tarina PressThinkissä) toisin ajattelevalta kustantajalta, jonka tavoite on tehdä parempaa journalismia:
I’ve been to about 30 cities in the past year or so to speak at journalism conferences and offer advice to newspapers on what to do with their web operations. That’s because in an industry that finds the Internet pretty scary, I’m a dissenter, one of a handful of editors who’ve embraced the disruptions and are keen to experiment. So I get called upon to deliver the “magic bullet” solution everyone’s looking for.
I’m going to BloggerCon IV because I know there is no magic bullet. There’s only the challenge of doing new stuff that informs the people who choose to use it. I’ll be at Jay’s session in San Francisco because I want to learn about that and because “empowering the users,” the theme of this year’s BloggerCon according to Dave Winer, is exactly what my site, www.spokesmanreview.com, needs to do.
I am the publisher of that site. And I’m trying to do better journalism with it. I need to know about the tools in use (but not in our industry) and how to get them for my newspaper. I want to hear about technology that doesn’t exist yet, but could be invented.
This is no idle exercise. Ideas that come out of BloggerCon can meet their test in Spokane. Our newspaper is eager to experiment. We’ve proven it before, and receivedrecognition. Our latest adventure is part of our Transparent Newsroomwebcasting our two daily news meetings. Now you can watch us sift through events and make decisions. We think it will improve trust. But no one knows.
Here’s what I believe: The readers and users know more than we do. How do we make from that better journalism?
Viimeinen kysymys on rautaa. Siinä tiivistyy yksi tärkeimmistä median murroksen ytimistä.