Toisaalla kolmen kuukauden bloggaus tuo mukavia lisäansiota lehden toimittajille:
Writers at entrepreneur-oriented biz magazine Business 2.0 who started blogging earlier this year recently received their first checks based on how many hits their blogs received in the first three months of the year … there were a handful of reporters at the magazine who received checks in the area of $2,000 to $2,500.
Toisaalla lehden journalisteja uhkaavat irtisanomiset:
In our opinion, print ads, which make up the lion’s share of newspapers’ ad revenue, will continue to be at risk, particularly in the first half of 2007. We anticipate ad revenue from print ads will be down another few percentage points for the year. In particular, print national and classified ads should continue to face challenges, as ad spending in these categories is particularly susceptible to the threat of the Internet.
Meanwhile, we think margins will continue to be pressured at newspaper publishers. Newspaper companies should see some benefit in 2007 from lower newsprint prices and usage. But newsprint and supplements make up only about 15% of publishers’ total operating costs. Because the bulk of newspaper publishers’ costs are fixed, anticipated top-line challenges should cause negative operating leverage to continue. We wouldn’t be surprised to see yet another round of layoffs in the near future as publishers attempt to combat this.
[Lainausten lihavoinnut minun.]
