links for 2009-02-17

Jotka ovat: 1) Satisfaction Guaranteed – Customer care and PR are blending as consumers use social media to demand service.2) Media Reforestation – The media is in a constant state of reinvention as it transitions from atoms to bits. 3) Less is the New More – Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in. 4) Corporate All-Stars – Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn. 5) The Power of Pull – Where push once ruled, it’s now equally important to create digital content that people discover through search