Something to think about: “No matter what the price, any model that asks readers to pay once (or only occasionally) is likely to be far less complex and more workable than a system requiring transactions for every individual piece of content. But, while certain specialist publishers should prove able to sell their unique content in this way, we at paidContent:UK remain uncertain that mass-market newspapers, whose content has long been free online, can successfully attract paying customers through any of these models if they do not differentiate or offer significant value-adds.”