Yksi merkittävimmistä futurologeista Alvin Toffler julkaisi loppuvuonna oman 40 megatrendin luettelon ”40 FOR THE NEXT 40. A SAMPLING OF THE DRIVERS OF CHANGE THAT WILL SHAPE OURWORLD
BETWEEN NOW AND 2050″. Megatrendit löytyvät pdf-muodossa täältä. Tässä mielestäni neljän juuri nyt tärkeimmän trendin lista vuodelle 2011 median näkökulmasta nähtynä:
COMPANIES WILL INCREASINGLY CREATE VALUE BY BEING “CONNECTORS”
Companies will increasingly follow the Apple/iPhone model of creating value, not by
creating products (in Apple’s case, apps), but by hosting the marketplace and charging to
connect consumers to producers.
SOCIAL NETWORKING WILL DRIVE NEW MEANS OF INFLUENCE
New relationships will break down previously protected borders and provide new
intelligence sources.
Government and business will reach out to previously unconnected contacts, exposing new
risks
CONSUMERS WILL DRIVE CHOICE
Communication technologies and social networks will become increasingly influential,
deciding factors in product and service offerings.
Consumers or customers will be the most important source of innovation within
organizations. The main driving force for “prosumption” – the unpaid output that we all
produce every day – will be the technology-enhanced interaction between employees,
suppliers, partners and customers.
KNOWLEDGE WILL BE A MAJOR SOURCE OF CAPITAL
The ability to exploit information across traditional boundaries will be a great boon to
developing countries as they come to recognize the importance of knowledge capital.
Recognizing the importance of knowledge capital, developing countries will begin to place
priority emphasis on education and knowledge transfer.
The US will make international education a top priority, encouraging Americans to travel to
other countries and see themselves as part of the global community.
{ 0 comments… add one now }