Kategoria: Mediabisnes

In many countries where online activity is high, including Scandinavia and Germany, newspapers are still faring well, with titles typically generating 50% of revenues from advertising.

In the UK and the US, where advertising accounts for a larger proportion of revenues, the picture is far gloomier, but that could be explained by a cyclical advertising recession which has seen spend fall dramatically in recent years, the study suggests.

”Countries like the US, Germany and Finland all have about the same proportion of internet users”, the books editors write.

”However, the American newspaper industry, which has generated more than 80% of its income from advertisements, is today in a much more serious crisis than its counterparts in Germany and Finland, where advertising typically constitutes about 50% of total revenues”.

The research found that newspapers in countries which have a long tradition of state-sponsored journalism are performing well in the internet age.

Muistutus miksi suomalaista sanomalehdistöä ei kannata suoraan verrata yhdysvaltalaiseen ja brittiläiseen sanomalehdistöön ja niiden kriiseihin. Tämänkin tutkimuksen mukaan sanomalehdistön kriisi koskettaa nimen omaan voimakkaasti mainosrahoitteisia sanomalehtiä. Vahvasti tilausmaksullisuuteen perustuva sanomalehdistö voi edelleen hyvin tutkituissa maissa.

Hankintalistalle kirja ”The Changing Business of Journalism and its Implications for Democracy”

Ylen tuottama video median murroksesta tiivistää statistiikan avulla trendit alle viiteen minuuttiin. Kannattaa katsoa.

How Bloggers Make Money Blogging

Hey friends – here’s the mindmap on how bloggers make money.

Click to enlarge to full size.

There are of course always other ways being developed. Two minutes after making this I added more – such as Mobile Application advertising (monetizing your mobile themes).

For more on this topic – check out my Make Money Blogging Page which talks in more detail about some of the main methods.

Probloggerin hyvä kooste miten bloggaajat ansaitsevat blogiensa avulla. Näitä samoja ansaitsemisen lähteitä voisivat muuten miettiä niin pienet paikallislehdet kuin aikakauslehdet.

Beyond paid media: Changes to the way consumers perceive and absorb marketing messages will force marketers to change not only their thinking but also the way they allocate spending and organize operations. Yet as the number of digital interactions increases, marketers must recognize the power that lies beyond traditional paid media. Sold media Paid and owned media are controlled by marketers touting their own products. For earned media, such marketers act as the initial catalyst for users’ responses. But in some cases, one marketer’s owned media become another marketer’s paid media—for instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson & Johnson, for example, has created BabyCenter, a stand-alone media property that promotes complementary and even competitive products. Besides generating income, the presence of other marketers makes the site seem objective, gives companies opportunities to learn valuable information about the appeal of other companies’ marketing, and may help expand user traffic for all companies concerned. via mckinseyquarterly.com

Uutisten kulutus on tämän tutkimuksen mukaan muuttunut voimakkaasti Yhdysvalloissa. Uutisia kyllä luetaan, katsotaan ja kuunnellaan jopa enemmän kuin aikaisemmin. Nälkää ja kysyntää uutisjournalismille siis on.

Mutta perinteinen sanomalehtien ja tv-uutisten tapa toimittaa uutiset lukijoilleen vain tiettynä aikana kiinnostaa yhdysvaltalaisia yhä vähemmän, sillä uutisia haluataan tsekata itse juuri silloin ja siellä missä on sopiva hetki, minkä oheinen kaavio hyvin kertoo.

Muita huomioita tutkimuksesta sanomalehtien näkökulmasta:
– Yli 30-vuotiaiden uutisiin kuluttama aika on lisääntynyt selvästi viime vuosina mutta alle 30-vuotiaiden on edelleen laskenut.
– Uutisten lukeminen printtisanomalehdestä on vähentynyt voimakkaammin kuin uutisten lukeminen sanomalehden online-palvelusta on lisääntynyt.

Kiinnostavaa dataa mediayhtiön Facebook-fanien käyttäytymisestä. Yksi tärkeimpiä havaintoja on kaverien suositusten vaikutus median kulutukseen ja Facebookin tärkeys mediana.

Overall the number of employed journalists, based on the CPS, has increased by 19% over the past three year. Meanwhile, the number of employed college graduates has risen by only 3%, and overall employment, as measured by the CPS, has dropped by almost 5%. How can the number of employed journalists rise, given that employment in the publishing and broadcasting industries has fallen? Over a comparable time period, employment in newspaper publishing has fallen 26%; periodical employment is down 16%; and radio and television broadcasting is down 11%.

Nämäkin luvut kertovat, että journalismi voi hyvin ja journalisteille on tarvetta, vaikka perinteisillä mediayrityksillä menisi taloudellisesti huonommin kuin aiemmin. Koska yleisöllä on halu ja tarve mediaan, journalismiin ja sisältöihin, tarve täytetään tavalla tai toisella myös murroksen keskellä ja jälkeen. Kuinka suuri rooli perinteisillä mediayhtiöllä on tässä murroksen jälkeen, on ihan toinen kysymys. Uusilla työkaluilla varustettuja journalisteja tarvitaan aina.

Selitykset, miksi journalistien määrä onkin kasvanut, vaikka perinteiset mediayhtiöt työllistävät journalisteja selvästi aiempaa vähemmän, ovat mielenkiintoisia ja kertovat että journalismista on yhä enemmän tulossa aikaisempaa heikommin palkattu kutsumusammatti, monitaitoisten taitureiden pelikenttä ja yrittäjävetoisempi ammatti.

”Explanation #1: Journalists are being hired in nontraditional industries. Yahoo, for example, hired Jane Sasseen, BW’s very good Washington Bureau chief, to help beef up politics coverage. That job likely shows up in the industry “internet publishing and broadcasting and web search portals”, which has grown by 22% over the past three years. Or take my business, Visible Economy LLC. We’ve hired three young journalists, but it’s tough to say whether these jobs would show up in educational services or in journalism.

Explanation #2: Some of the gain in journalist jobs simply represents an increase in self-employment. True, but as it turns out, the number of the number of “news analysts, reporters, and correspondents” employed by others has risen by 15% over the past three years. That’s not as big as 19%, but it isn’t bad.

Explanation #3: Reporters have done better, jobwise, than editors and production support personnel. Generally speaking, the new technologies allow a delayering of journalistic organizations–fewer editors and production support personnel needed to get out the same amount of content.
Take a look at this chart, which shows the number of people employed in the broad category of ‘editors’.

Unlike reporters, the number of editors is down over the past three years, by about 2%. However, if we add together the two categories (“news analysts, reporters and correspondents” plus “editors”) the total employment gain over three years for “journalistic occupations” is a decent 5%, beating out the overall gain for college grads.

Explanation #4: Maybe the jobs are there, but it’s possible they could be worse-paying, fewer hours etc. There is certainly some truth to this. The median weekly wage for full-time reporters et al fell by 1.5% between 2008 and 2009, according to BLS calculations. Meanwhile, the median weekly earnings for all managers and professionals rose by 1.9%. I don’t yet feel confident to extend the wage analysis to 2010.

All four explanations are true simultaneously, I think: A shift in journalistic employment to nontraditional industries, an increased in the self-employed, a delayering of journalism, and perhaps lower pay.”

Olemmeko siis journalismin kulta-ajan kynnyksellä? Palkkaa siitä en saa kuten ennen mutta onpahan paljon hauskempaa ja luovempaa 🙂

From Flip Cams for all reporters to our ideaLab (http://bit.ly/ch0ew2) to our Ben Franklin Project ( http://bit.ly/apHRbA ), the employees of Journal Register Company are leading the way in exploring how a tired old newspaper company can become a fast acting and faster thinking news company.

From harnessing the Crowd to better plug into local content that works to exploring the Cloud to publish on all mediums in an open-source environment, JRC is pushing hard to make our transformation both complete and successful.

Jon Cooper, our Vice President of Content, has a nickname for all of our projects underway to turn our newspaper company into a Digital First company. He calls it Thunderdome.

This week you could hear a big clap Thunder over our tiny 6,000 circulation daily in Middletown CT.

Middletown Press Editor, Viktoria Sundqvist, working with a staff of only 10 people but with the courage to experiment, pushed her paper completely into a Digital First – Print Last environment. Viktoria doesn’t have it perfect yet – who does? – but she is setting the paper up for success and to be able to continue to cover her community just as it has since 1884.

I’ll let Viktoria tell her story below but before I do that I want to thank her and her staff for showing us that change can happen no matter the resources or the circumstances.

Tässä mallia suomalaisille paikallislehdille. Pienillä resursseilla varustettu pieni sanomalehti voi kääntyä digitaaliseksi, jos on tarvetta, asennetta ja halua.

Raportti ”OECD examines the Future of News and the Internet” kertoo hyvin sanomalehtibisneksen nykytilan eri maissa. Erot ovat huikeat. USA:ssa bisnes on kriisissä, mutta monessa muussa maassa kriisistä puhuminen on liioiteltua, vaikka liiketoiminta onkin tullut kilpailummaksi ja on voimakkaassa muutoksessa.

“Serve your audience and stay relevant,” is the secret ingredient that Jeff Wellington, publisher of ReadyMade magazine, believes is needed to ensure a successful publishing plan for magazines today. His advice for new comers to the magazine business is to “think for an idea for a media brand” rather than one for just a magazine.

Sinänsä tässä ei ole mitään uutta, mutta silti edelleen liian usealta median tekijältä tuntuu puuttuvan peruskäsitys mitä vaaditaan menestysmedian tekemiseen: kaiken ydin on oman yleisön palveleminen ja relevanttina pysyminen. Hyvä sisältö ja journalismi ei ole itseisarvo vaan yksi keskeinen keino ytimen saavuttamiseksi: journalismin tavoitteena on yleisön palveleminen ja relevanttina pysyminen. Mutta muitakin keinoja tarvitaan.

Kanavat ja formaatit tulevat vasta tämän jälkeen valintoina, miten yleisöä voidaan palvelella ja miten yleisön silmissä voidaan pysyä relevantina mahdollisimman hyvin eri kanavissa.

Ja kuten aina, mediabisneksen ytimen sanominen on helppoa. Kyky toteuttaa ydin on kuitenkin se erottava ammattitaito, joka ratkaisee menestyjät keskinkertaisuuksista ja taantuvista.

Yksi nouseva keino menestyä on kasvattaa kykyä ja ammattitaitoa siinä, miten sosiaalinen media ja tarkemmin sanoen yleisö otetaan mukaan sisällön ja median tekemiseen tavoilla, jotka palvelevat yleisöä ja pitävät median yleisön silmissä relevanttina.