Britannin merkittävä journalismibloggaaja Paul Bradshaw on perustanut usean bloggaajan tiimin voimin blogin, jossa arvioidaan uuden median saitteja, jotka pyrkivät tekemään online-journalismilla bisnestä tai rakentamaan tulevaisuuden journalismia. Perustelut tämän Journalism Enterprise.com blogin perustamiseen kertovat hyvin journalismin murroksesta:
Because journalism is changing, not only as a job and a process, but as an industry. How journalism - particularly good journalism - is going to survive in a world of free content is perhaps one of the biggest and most difficult questions of the moment.
There are so many experiments by so many people in so many fields - from journalists going it alone to large news organisations trying new projects, from amateurs who feel passionately about their field to non-profit organisations who see the potential of the web, and from internet startups to established new media players, I thought we needed a blog to keep track of it all and provide a place for debating the issues involved.
Niin, muistetaan että Britanniahan on tällä hetkellä nettimainonnan pioneerimaa, jossa nettimainonnan arvon ennustetaan äskettäin lukemani arvion mukaan ylittävän tv-mainonnan arvon parin seuraavan vuoden kuluessa.
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